Tradition of the Tamales - 1612 Words

Tradition of the Tamales Eating tamales when they first come out of the pot is a supernatural experience. The steam rises, and the delightful aroma that make’s my mouth water and my vocal cords say yummy. The corn husk is holding the bundle of flavors. This bundle has been stuffed with corn meal, and it’s arsenal of chicken, savory meat, cheese and whatever was in my momma’s imagination. Like the vegetarian, or the sweet little dessert tamales with cinnamon and raisins, pineapple and coconut. The spices and variety of chilies gives the tamales delicious flavors and coloring. All the while they are slowly cooking in the hot steam. Stabbing the fork in the center of the warm tamale in order to retrieve a piece; is the most†¦show more content†¦Secondly, I would be ecstatic knowing that I could play outside in the sunny day after helping with the feast. This creates memories of playing with my neighborhood girl friends and terrorizing the neighborhood up and down the calm str eets. I remember going to the kitchen to grab two tamales at a time, but the two pieces would have to be out of the center since that is where the warmest tamales are collected. The tamales next to the edge of the pot were too cold for me so I always left those pieces for my father and brothers. I would put my tamales on a small plate, pour some salsa, and have a glass of cool aid and run into the living room to watch weekend cartoons; or the boring soccer game if my dad had beat me into the living room. I recall eating my tamales very slowly in mouse like bites in order to savor each piece, each flavor. However, my cool aid would be gone in a flash since the tamales had to be wash down, because often the salsa was too hot. After I had eaten my tamales and chugged my cool aid. I would go to my room and put my tennis shoes on. I then dashed outside so that my mother could help me tie my hair. Next, I would go outside where I knew any number of my neighborhood girl friends would alrea dy be playing in the streets. We would play all day long and we would be jumping from one girl friends home to another until siesta time came. ThisShow MoreRelatedThe Article Wild Mushrooms On The Winter 855 Words   |  4 PagesTamales In the article â€Å"Wild mushrooms in the winter,† tells a story about food and how the process of cooking makes her remember some people that are not alive. She makes the point that flavors and smells are not just that, flavors sometimes have tehe ability to transport you to memories. My own experience with flavors, odor, and taste yields a point that is similar. What I take away from my own experience with food is that even the smell of a certain food can transport you to the most significantRead MoreDifferent Cultures Are Unique And Their Own Way1332 Words   |  6 Pageshave to say that tamales are one of a kind. They are only made when we have something to celebrate, and the way they are made is very interesting. Lots of time goes into making tamales. In my neighborhood in Chicago it’s very easy to get all the ingredients at once because we have many Mexican markets around the area. Although there are many Mexican dishes, tamales are what my culture is known for. There are many versions of tamales around the world, but I believe Mexican tamales taste and are madeRead MoreThe Rights Of A Woman s Esc Rights1683 Words   |  7 Pagesideas, beliefs, values, and knowledge, which constitute the shares bases of social action† (50). Culture is also seen as the interpretation of colonial rule by a long standing patriarchal society and leadership, that has been in place for centuries (Tamale 51). However, despite those who see culture as an obstacle to introducing human rights to a community, it is imperative that the culture of the nation in question must be considered, not only when implementing the new law, but when they are beingRead More Tamales: History, Regional Differences, and Family Cultural Interpretations 5900 Words   |  24 PagesTamales: History, Regional Differences, and Family Cultural Interpretations Introduction: Tradition has been said to mirror a way of life. Observation has concluded that participants in tradition â€Å"actively construct as well as reflect culture and community† (Sacks 275). For most people in the 21st century, tradition only reveals itself during special times or certain seasons. For others it is simply a way of life. The foodways of Mexicans and Native Americans are of particularRead MoreThe Book Inheritance By Lorena Garza Gonzalez Essay1532 Words   |  7 Pagesroom, without any questions my parents invited her and her kids to stay at our house for as long as they needed to. Other themes that were talked about in the book was familismo, machismo, and marianismo. While talking about the traditions they had, like making the tamales, it showed how they enjoy holiday by being with the family. It showed how the men worked and provided the money, while the women stayed at home taking care of the kids and the house. When the author interviewed the family that wasRead MoreFamily Story And Origin Of A New Environment1356 Words   |  6 PagesEvery family story and origin is unique to the members of the immediate group, while including the traditions passed from generation to generation. From the scent of their house and clothes, special holidays, vacation spots, memories, what they eat and how it is served; all of these elements of life are distinct to a family. These elements are incorporated into what is viewed as normal life in a way that we don’t see how our lives differ from those around us, until we are faced with a situation whereRead MoreEssay on Hispanic and Latino Spirituality718 Words   |  3 Pageson their own and deal with the unfairness at times. However, as Americans we are able to turn to what we have learned growing up. Once we are born our family, siblings, and our own culture influence us. We are bought up with certain beliefs and traditions. However, I do think that culture does influences how people are permitted to be expressed and how they are perceived. As for social experience people react to different experience in different ways. If someone has been in a certain situation IRead MoreOtomi Mask Making Traditions And Rituals1524 Words   |  7 PagesOtomà ­ Mask Making Traditions Many Mesoamerican Indian groups in Mexico used and continue to use masks in their culture today. One of these Mesoamerican Indian groups includes the Hà ±ahà ±u Indian people, also known as the Otomà ­ Indians. Due to a loss of the unwritten customs and traditions that failed to continue by word of mouth, many mask-making origins have been lost. Researchers make assumptions with the little information they have obtained from researching the Otomà ­es and other close indigenousRead Moreindex.html Mexico Location Mexico is bordered by the United States to the north and Guatemala and900 Words   |  4 Pagesas China, France, Italy and Turkey. It is created with ingredients native to Mexico as good as those that the the Spanish conquistadors brought. Mexican street food is one of the best parts of the cuisine. It can be tacos, quesadillas, pambazos, tamales, huaraches, alambres and food not suitable to cook at home including barbacoa and carnitas. There are many types of food combinations. Mexican cuisine is elaborate and often tied to symbolism and festivals. Many of the foods of Mexico are complicatedRead MoreThe Primary Language Of Mexico1029 Words   |  5 Pagesmeals. Many festivities include native Indian traditions. During Semana Santa (Holy Week) leading up to Easter, meat is typically not consumed. On Dà ­a de los Tres Reyes, a special sweet bread, Rosca de Reyes, is eaten. If you find a baby on your piece of bread, tradition is you have to host a party for the holiday. For Dà ­ a de los Muertos, during which Mexicans decorate and picnic on the graves of their dead relatives, includes empanadas and tamales. Also included are chicken or turkey with mole

The Civil Rights Movement - 1348 Words

During the 1900’s, great changes were occurring in America. The Civil Rights Movement took place, a major push for equal rights in which many new reforms were created gaining equality for black people. Many important and influential people participated in the movement, inspiring others to join the movement resulting in its success. One of the most major characters in the Civil Rights Movement was Malcolm X. His more active philosophy, which was a contrast to the more peaceful philosophies of other activists such as Martin Luther King Jr., motivated many black people to stand up and fight for their rights. Malcolm Little was born on May 19, 1925 in Omaha, Nebraska. His father, Earl Little, was a preacher, a member of the Universal Negro Improvement Association, and a supporter of Marcus Garvey. Marcus Garvey, being a prominent agitator, was a large inspiration for Earl Little. Garvey’s philosophy made Earl into an independent man who wanted to take care of his own things and always preached that blacks needed to work in unity to improve their condition. His mother was Louise Little. His father’s civil rights activism caused them to get a lot of attention from white supremacists. When Malcolm was four years old, after the KKK broke all of the windows in their house, the family moved to East Lansing, Michigan, hoping to get away from this discrimination. In Lansing, the family faced even worse discrimination. Soon after, they had moved in to their four acre farm house, whiteShow MoreRelatedThe Rise Of The Civil Rights Movement1179 Words   |  5 Pagessegregations. Out of the numerous elements that arose in the 1960s, there are three movements that truly affected the American society. Firstly, the rise of the civil rights movement was greatly influenced by racial discrimination of colored people in the South. Secondly, the women’s movement aimed to convince the society that women are capable of achieving and maintaining higher waged job like males. Lastly, the gay rights movement aimed to gain acceptance and stop discrimination of homosexuality. The mostRead MoreThe Folk Music Of The Civil Rights Movement1208 Words   |  5 PagesResponse Paper #4 The folk music of the Civil Rights Movement â€Å"came out of tradition, common experience, and generations of resistance† (Dunaway 2010: 140). The songs used throughout the movement derived from the shared experiences and struggles of African Americans while connecting â€Å"the gentle, idealistic world of folk music and the integrationist world of civil rights† (Dunaway 2010: 145). Songs, such as â€Å"We Shall Overcome†, were put through the folk process, where a song is passed on and alterationsRead MoreThe Great Leaders Of The Civil Rights Movement1563 Words   |  7 Pages They seem to be forgotten until they are highlighted once again. Another example of a person that was not really highlighted for their actions is Nina Simone. She made an impact on the Civil Right Movement that not many other artist or celebrity would have done. When you think of the Civil Rights Movement the first three that come to mind of course are, Martin Luther King Jr., Malco m X, and Rosa Parks. So, when someone hears the name Nina Simone the two most common responses might be â€Å"Who’sRead MoreSocial Movements : Black Civil Rights2647 Words   |  11 PagesSocial movements are vital to the establishment of our societies, and they way we are governed. Social movements help the less privileged band together to create a stronger voice among a sea of political correctness and unlawfully rule that the public supposedly have to abide by without question. Movements create this new form of platform that, if done successfully, are able to create a worldwide frenzy where people from across all walks of life, including politicians, academics, the less fortunateRead MoreThe Civil Rights Movement911 Words   |  4 PagesThe Civil Rights Movement: Martin Luther King Jr. Martin Luther King Jr. changed history not only for African American’s, but for all who live in the United States. Martin was born on January 15, 1929, in Atlanta, Georgia. As a child Martin attended many public segregated schools throughout Georgia until he graduated at the age of fifteen. Following high school, Martin Luther King Jr. attended many colleges such as, Morehouse College, Crozer Theological Seminary, and Boston University. While studyingRead MoreThe Civil Rights Movement Essay1601 Words   |  7 PagesThe Civil Rights Movement â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.† This was a speech by Martin Luther King Jr. Even one hundred years after slavery was banned, African Americans were still being treated unfairly. Martin Luther King Jr. was one of the most famous leaders of the Civil Rights movement in the 1960’s. The Civil Rights movement was a movement of AfricanRead MoreThe Civil Rights Movement Essay1190 Words   |  5 Pages The Civil Rights Movement The 13th amendment, passed on the first of January, 1865 abolished slavery throughout America. Although African Americans were considered free after this amendment was approved, they still had a long and arduous struggle to absolute freedom. Before the Civil Rights Act of 1964, segregation in the United States was frequently used throughout many of the Southern and Border States. Schools, bathrooms, libraries, and even water fountains were segregated. Though there wereRead MoreThe Civil Rights Movement Essay1259 Words   |  6 Pages The civil right movement refers to the reform movement in the United States beginning in the 1954 to 1968 led primarily by Blacks for outlawing racial discrimination against African-Americans to prove the civil rights of personal Black citizen. For ten decades after the Emancipation Proclamation, African-Americans in Southern states still live a rigid unequal world of deprive right of citizenship, segregation and various forms of oppression, including race-inspired violence. â€Å"JimRead MoreEssay on The Civil Rights Movement1014 Words   |  5 PagesAfrican-American Civil Rights Movement. Specifically, the focus will be on the main activists involved in the movement such as Martin Luther King Jr and Rosa Parks and the major campaigns of civil resistance. The Civil Rights Movement refers to the movements in the United States aimed at outlawing racial discrimination against African Americans and restoring voting rights in Southern states.African-Americans were able to gain the rights to issues such as equal access to public transportation, right to voteRead MoreThe Civil Rights Movement Essay967 Words   |  4 Pagesconsidered to be unworthy to be associated with whites, they struggled to fight laws of segregation for years and years to finally be thought of as equals. They fought to earn their civil rights which is where the movement got its name from. There are many names that stand out when you think of the Civil Rights Movement, for example, Martin Luther King Jr. who lead a march to Washington and gave the famous â€Å"I have a Dream† speech, and there is also Rosa Parks who refused to sit in the back of the bus

The Concert Free Essays

The Concert The Third Day concert in April 2012 brought a sold out crowd of over 3000 people to Joplin’s Memorial Hall. When the ushers finally opened the doors people were lined up down the street. People flooded into the lobby where the band’s merchandise was being sold. We will write a custom essay sample on The Concert or any similar topic only for you Order Now The merchandise was set out on eight tables that were arranged in a U-shape against the entire back wall. The wall behind the tables was lined with t-shirts and hats. Half of the people were buying merchandise, and those who weren’t were at one of the two concession stands that were at either end of the lobby. The lobby smelled like an outdoor barbeque from the hamburgers that were being cooked on the grill. Music was playing softly, but all the people talking made it hard to hear. Slowly, people funneled into the auditorium to find their seats. The auditorium was huge. It had a lower level and a balcony. The center of the auditorium was full of seating for the VIP’s. The auditorium was about three quarters full when the band started. The lights went dim and the stage filled with smoke. You could hear the beat from the drums, but you could not see the drummer. The guitarist started playing. It was so loud it shook the walls. When the lead singer started singing, the crowd went nuts. They were yelling and chanting his name,† Mac, Mac, Mac. † Finally the smoke started to dissipate and the band was on stage dressed in torn jeans and flannel shirts. After the first song, Mac introduced the rest of the band. Each member did a short to showcase their skills. The next three songs were hit songs from their most recent album. The audience showed their approval into by waving their hands and singing with the music. To keep the audience involved in the show, Mac would hold the microphone toward the audience and have them sing the. Suddenly, everything went dark. It was so dark people couldn’t see the person next to them. Then a small light emerged in the middle of the floor. The light grew brighter and brighter. Until it was recognizable as a make-shift camp fire. The music started again softly, and then got louder and louder. The band walked to the camp fire playing acoustic instruments. They stood around the fire playing older songs from their first albums, even playing songs that were never released. Eventually the band went back on stage and played their last few songs. They thanked the audience for a good night and left the stage. The people started chanting the band’s name over and over, hoping for an encore. The band finally returned to the stage and played one final song. The concert was finally over and everyone tried to leave at the same time. The front lobby was packed tight with people trying to get to the doors. The large number of people in the small building made for a long wait to leave, but ultimately, everyone got outside and was able to continue their evenings. How to cite The Concert, Essay examples

Issues in International Business Brazils Economy

Question: Describe about the Issues in International Business for Brazils Economy. Answer: Concluding Report Boby Footwear Pte Ltd is a chain of popular footwear in Singapore. Founded in 2000, Boby Footwear Pte Ltd has been established as one of the most quality conscious stalwart company in the country. According to a 2012 Business Survey report, Boby Footwear Pte Ltd brand has emerged as the second biggest footwear manufacturing company in Singapore. Brazil is the largest country in the continent of South America. By area and population records, Brazil ranks as the fifth largest country in the world. The countrys official language is Portuguese and dominated by Portuguese culture. The country is also popular for its love for sports, especially football. Its Brazilian mens national team is considered one of the best among FIFA World cup teams. The country has state-of-the-art technologies and facilities to carry out high-quality research in research institutes and public universities. Sao Paulo is the largest city and one of the most important business centres in the country. As of 2014, Brazil has the third largest market size for footwear. Owing to high-quality production and cheap leather prices, the cost of production is cheaper in the country and leads to more profit. The target market for footwear in Brazil is vast targeting both genders of all ages. Brazilian footwear production in the year 2013 accounted for 57.1% womens footwear, 21.8% accounted for mens footwear, and kids footwear accounted for 21.1% ("Footwear Industry In Brazil", 2016). People in Brazil are attracted to Hawaiian flip flops the way United States people are attracted to Apple products. This is a good opportunity for Boby Footwear Pte Ltd Company in advertising their Hawaiian brand of flip flops. Almost 218 million pairs of Hawaiian flips flops were sold in the year 2014 (Bakshi, 2016). Boby Footwear Pte Ltd footwear with its unique flip flop designs, distribution chain, customer involvement, public relations, pricing, and communication can take over the Brazilian footwear market . The current population of Brazil is 209,567,920; 84% of the population is urban with 49.2% comprising males and 50.8% comprising females. The demography of the country with their rising demands for footwear will definitely provide a good market for Boby Footwear Pte Ltd footwear to conduct business. An estimate report shows that the Brazilian footwear market generates an estimated 350,000 USD dollars worth revenue annually (Ken_Research, 2016). The largest footwear chains in Brazil are situated in the Rio Grande do Sul, Santa Catarina, Sao Paulo, Minas Gerais, Ceara. The northeastern part of the country is the largest producer of footwear accounting majorly for sandal, slippers, and footwear production. The Brazilian footwear comprises over 600 footwear companies which directly employed a population of more than 350,000 people ("Market Research on Brazil", 2016). Brazil remains a very complicated country when it comes to doing business with foreign companies. Foreign companies face a very complex as well as expensive labour and tax environment, costly credits, burdensome bureaucracy, deep social imbalance, and lingering corruption issues (Ruiz, Bos, Nagamine, Machado, Kodaira, 2007). Brazil is the fifth most populous country globally and the countrys economy is growing rapidly at a rate of 7.5%. It is the seventh-largest economic country globally. However, the economy contracted by 4.1% in 2015 and is predicted to shrink by another 3.45%, so buyers need to gear up for short-term pain due to the declining economy. Also, there has been some decline about 7.3% in the sales of sandals and slippers in 2015 ("Brazil's Economy, Explained in a Pair of Flip-Flops", 2016). Brazil being a hub for footwear lovers, the country is mostly dominated by athletic footwear and sports footwear. The footwear market in Brazil has been dominated by world renowned footwear brands like Nike, Adidas, Puma, Crocs, Geox ("Footwear Industry In Brazil", 2016). Due to the shrink in the countrys economy, telecommunication, utility, and physical construction firms have been suffering a drawback in infrastructure investment ("Market Research on Brazil", 2016). To rise to the various political, economic challenges and competitors, approaches in accordance will be undertaken to deal with the challenges. These approaches will help in increasing the demands of the product to be sold in the targeted markets. The needs and demands of the Brazilian people will be understood and the footwear product will be designed according to their taste. The footwear will be designed in various colours, shapes so as to meet the needs of people of different age and gender keeping the pricing in mind so that people from all kinds of income classes can afford them ("The Marketing Mix and the 4 Ps: Understanding How to Position Your Market Offering", 2016). Footwear will be sold both in retail shops and online. Besides, a thorough investigation will be done about the marketing strategies of the competitor footwear companies. The footwear pricing will be done in such a way so that people from all income classes can afford them. Seasonal discounts and offers will be provided to attract the most number of customers. Periodic promotions will be done to advertise Boby Footwear Pte Ltd brand. Promotions will be done in notable cities and in urban areas so as to attract the most potential buyers. Promotions will be both seasonal and yearly ("The Marketing Mix and the 4 Ps: Understanding How to Position Your Market Offering", 2016). The most appropriate kind of entry mode for launching Boby Footwear Pte Ltd footwear in Brazil would be Distributorship and Franchising (Bakshi, 2016). Footwear industry in Brazil is exhibiting a high growth in production which is majorly contributed by the domestic markets. Initially, it will be tough for a novice footwear company to do business in Brazils giant footwear market. Selling it to various distributors would mean that the distributors take the ownership, this way they will accept all the risks associated with all local sales, they will sell to retailers, wholesalers or end users using their own distribution channels. This will reduce and control the risks of Boby Footwear Pte Ltd brand (Bakshi, 2016). This will give greater control over product sales in the target market, reduce the risk and will be economically cheaper. Having popular franchises sell Boby Footwear Pte Ltds footwear products will lead to rapid expansion and popularity of the brand name. This will also inc rease the local knowledge about the novice company and further expand its business ("Market Research on Brazil", 2016). The report provides a thorough research on the strategies regarding an expansion of Boby Footwear Pte Ltd footwear in Brazil. The report provides a detailed research about the trade market in Brazil, prospective regions where Boby Footwear Pte Ltd can do profitable business and the risks involved in doing so. Further, the report identifies potential challenges and the approaches to reduce risks and increase profit. References Bakshi,. (2016). Boby Footwear Pte Ltd Lecture. Slideshare.net. Retrieved 24 November 2016, from https://www.slideshare.net/bakshi1/Boby Footwear Pte Ltd-lecture Brazil's Economy, Explained in a Pair of Flip-Flops | Americas Quarterly. (2016). Americasquarterly.org. Retrieved 24 November 2016, from https://www.americasquarterly.org/content/brazils-economy-explained-pair-flip-flops Footwear Industry In Brazil. (2016). The Brazil Business. Retrieved 24 November 2016, from https://thebrazilbusiness.com/article/footwear-industry-in-brazil Ken_Research,. (2016). Brazil Apparel And Footwear Market Research Report. Slideshare.net. Retrieved 24 November 2016, from https://www.slideshare.net/Ken_Research/brazil-apparel-and-footwear-market-research-report Market Research on Brazil. (2016). Euromonitor.com. Retrieved 24 November 2016, from https://www.euromonitor.com/brazil Ruiz, M., Bos, A., Nagamine, R., Machado, E., Kodaira, A. (2007). Technical Barriers to Trade of Leather and Shoes: Potential Impacts and Challenges to the Brazilian Market. PICMET '07 - 2007 Portland International Conference On Management Of Engineering Technology. https://dx.doi.org/10.1109/picmet.2007.4349460 The Flip-flop Market in Brazil. (2016). The Brazil Business. Retrieved 24 November 2016, from https://thebrazilbusiness.com/article/the-flip-flop-market-in-brazil The Marketing Mix and the 4 Ps: Understanding How to Position Your Market Offering. (2016). Mindtools.com. Retrieved 24 November 2016, from https://www.mindtools.com/pages/article/newSTR_94.htm

Father Essays - Nameless Women, Pathetic Excuse, T Claim

father? your a pathetic excuse for a man disapperared before i said my first word too busy trying to be the life of all the parties having drunken sex with nameless women if you leave them with your seed don?t panic cause its time for your exit there are so many children with your eyes but those are the same eyes that watched you turn your back why should you be burden with the responsibility of taking care of your children all you did was have unmeaningful sex so why do you have to raise them so many brothers and sisters i will never know and a father i may have passed on the street you will never try to find me because im the daughter that you don?t claim and you may be my father but you will never be the dad that i need so take your sorry ass back to the parties and desperate women and drink your miserable life away

English Assignment Example

English Assignment Example English Assignment – Coursework Example Logical Fallacies The essay â€Å"Death† is in support of capital punishment in the America. It criticizes the comments of editors of theWashington Post, who wrote an article with the title â€Å"New York on the Brink†. The article was against the death sentence. However, the student essay is full of logically fallacious statements. The fallacy of hasty generalization appears when the essay says that the death penalty is a moral and political issue. The statement fallaciously and hastily generalizes death penalty as an issue of ethical and political consequences. The statement ignores the wide picture of the death penalty. Capital punishment could have more implications for psychological, social and economic impact. Categorizing death penalty as having only moral and political implications is logically fallacious (Weber and Brizee). The assumption that criminals would do more harm to common citizens because they can kill the police is logically false. The fallacy evide nt in the statement is the slippery slope fallacy. The essay assumes that since the criminals can kill the protectors of citizens, and then they can more harm to the citizens (Weber and Brizee). The assumption that it is the lack of the death penalty that has caused overcrowding in prisons is a post hoc fallacy (Weber and Brizee). The essay fails to consider that there are other reasons that could lead to overcrowding in the prisons.Examples Logical fallacies1. Hasty generalization. The statement considers only the pleasure of people and employment creation to support hunting. The statement fails to consider other adverse effects of hunting before making the conclusion.2. Slippery slope. The statement assumes that with free trade, there will be benefits in all sections of the nation. It is fallacious to equate free trade to benefits in all parts of the country.3. Post hoc. The assumption that it is only rain that causes the sidewalk to get wet is fallacious. The wetness can be due t o other causes.4. Ad Hominem. The statement raises stereotype about Christianity and on that basis disqualifies the scientist.5. Begging the question.The statement assumes that the college would agree that all the fraternities is out of control. There could be other parties that are in control.6. Loaded speech. The statement uses â€Å"grow in population and overwhelm† to underscore its point that U.S.A should go to war with Canada.Weber, R., and A. Brizee. "Logical Fallacies." Purdue OWL. Purdue University, 3 Nov. 2013. Web. 25 Feb. 2015. .

Atrial Fibrillation Research Paper Example | Topics and Well Written Essays - 1000 words

Atrial Fibrillation - Research Paper Example The purpose of the study â€Å"Refining Clinical Risk Stratification for Predicting Stroke and Thromboembolism in Atrial Fibrillation Using a Novel Risk Factor-Based Approach† is to refine the 2006 Birmingham/NICE stroke risk stratification schema into a risk factor-based approach, by reclassifying and/or incorporating additional new risk factors as relevantto thromboembolism (Lip, Nieuwlaat, Pisters& Lane, 2010, 264). Statistical Procedures The study involves analysis of the 2006 Birmingham classification thus, comparisons with other schema such as the Euro Heart Survey on Atrial Fibrillation population were done as part of the analysis and statistical procedures. The study selected 1,084 patients without mitral stenosis, history of heart valve surgery, or use of vitamin K antagonists or heparin at discharge of qualifying visit. Other stroke risk stratification schemas used are the Stroke Prevention in Atrial Fibrillation (SPAF), American College of Cardiology/American Heart Association/European Society of Cardiology (ACC/AHA/ESC) guidelines, and the eighth American College of Chest Physicians (ACCP) guidelines. ... refinement of the 2006 Birmingham schema has took consideration of a risk factor-based approach taking account different potential factors for atrial fibrillation such as history of stroke, cardiac dysfunction, heart failure, hypertension, diabetes, vascular disease, female gender, and age. Descriptive analyses are used in the study with proportions, means, and standard deviations. Binomial approximation is used in the event rates, logistic regression in each schema, C-statistics for predicting probability of correct classification, and multivariable logistic regressions for the assessment of individual risk factors. Results of the statistical procedures are presented in tabular form. Analyses are derived from the tabular form presentation differentiating the univariate and multivariate analyses versus the designated level of significance (?). Then, patients or samples are categorized according to statistical results and are compared with other schemas. Strengths and Weaknesses The c ontent of the study offered an array of strengths which can be beneficial not only to the healthcare industry but to the public as well. One of its strength is the identification of other potential risk factors for the development of stroke and thromboembolism in patients with atrial fibrillation. In this way, the public will gain awareness on how to reduce their risks of the said diseases. In addition, the comparisons made in the existing schema in the real world of atrial fibrillation have made the study valid and applicable for present conditions and have made the study stronger in avoiding biases. The exploration of the effects of single and multiple factors using univariate and multivariate analyses also contributes to the avoidance of biases. Done statistically, results are

How does Being an Outsider Affect Ones Life Assignment

How does Being an Outsider Affect Ones Life - Assignment Example There is a deep sense of insecurity in the mother. She feels the child wants to be like the locals, who stand for authority and have the power to crush little people like her, anytime. She feels that the daughter is rejecting her, to gain acceptance in the new world, of which they are now a part. Immigrants may feel like outsiders, who have to gain acceptance to become a part of their new world. To gain acceptance they will have to give up their own individuality. This gives them a feeling of insecurity and helplessness. At times they may experience a feeling of despair about not having any control over their life and family. Immigrants give up everything to move to another country, so for them, there is a lot at stake. They have nothing to return to if things do not work out, in their new home. This can have a profound effect on their lives because they have to adapt and be successful. Immigrants have to cope with many problems of adaptation. They have to adapt to a new culture that is usually very different from their own. They may have to learn a new language and about how to behave in their new country. They have to learn new skills, to find employment. In The Jade Peony, Choy (1995) highlights the problems faced by immigrants who have very limited knowledge of English and a different accent. They are mocked or ignored by many people and this can be very humiliating for a person, who is trying to adapt to life in a strange land.In The Jade Peony, the teacher Miss Doyle is a very helpful person. She is dedicated to helping her students to learn the English language. She works hard to build their fluency in English while developing their confidence. She tries to teach them values that help to build character. Miss Doyle comes across as a kind person who cares for her students. This shows that there always people who respect the immigrants as human beings and are willing to help them to create a new life, in their new home. In the Canadian Experience, by Clark, we can see how difficult it is for immigrants to make a career in their new country.

Identity among American Indians Essay Example | Topics and Well Written Essays - 1250 words

Identity among American Indians - Essay Example outdated practice as the quantum blood policy can be seen not only as a way for the federal government to reduce the number of Indians who are dependent on its support but also as a way of eventually forcing the dissolution of Indian tribal groupings in time and the eventual assimilation into the mainstream American way of life. In reality, the majority, if not all, the current Indians can be said to be of mixed blood to a certain degree. Miscegenation between European settlers and Indians began within the first century of European arrival in North America and has continued since then to modern times. Moreover, as the other racial groups came to America, they also inevitably mixed with the Indians. In the 2000 census more than 1.6 million American Indians reported descent from two or more races and at the beginning of the twenty first century, at least 40% of American Indians were of mixed blood. The lives of Indians is always complicated by the non Indian opinion of how the Indians should look and act because they are often envisioned as noble savages and are expected to look and act just the way their ancestors did during the time of the Pilgrims at Plymouth or as they are depicted in books and movies. What most people in America do not realize is that the Indians have developed and adapted to the modern world just as they themselves have and that their cultures today are not so different to be distinguishable. It is a fact that many of them live and work in the urban areas of America and that they are so well assimilated that it would be very hard to actually recognize them to be phenotypic Indians. A large number of Indians are marrying outside their own communities and in doing so, the number of mixed race Indians has also increased dramatically. This brings us... Some Indians identify very strongly with their native cultures and actively participate in them while others are all for the abandonment of their culture and see the adoption of mainstream American culture as the only way to secure their future. There are others who take a stand in the middle believing that the best course is to adopt the best from both Indian and American cultures and use them as a basis for their future. The majority of those who support the latter are mixed blood Indians who tend to identify with both cultures but are unable to comfortably fit within either culture. Most of the young unemployed Indians in the reservations would prefer to abandon their culture and go to the cities where they feel that there are better opportunities for them than in the reservations. There are however some Indians who have experienced mainstream American culture and have not found it to be fulfilling. This has led to their rediscovery of their native culture and their participation in it which has filled a void within them. In conclusion, it is my opinion that the current means of identifying and determining who can be considered an Indian and who cannot should be changed. It is my belief that all people with Indian blood, however minimal should be identified as an Indian because doing otherwise as it is being done today is very discriminatory. It should be remembered that no race in the world, whether red, black, white, or yellow, is genetically pure because over the ages, racial mixing has been inevitable.

Psychology Theories for Celebrity Worship and Fandoms

Psychology Theories for Celebrity Worship and Fandoms ATHYNEA BURCHALL Outline and Evaluate what psychological research has shown about celebrity worship and intense fandom. What do you think are the real world implications? The topic of celebrity worship and intense fandom was once a media interest but this new phenomena is now a focus of psychological investigation and has been researched into by social; psychologist. This assignment is going to look into why people form parasocial relationships with celebrities sometimes with people they have never met. Intense fandom can be described as â€Å"Fandomis a term used to refer to a  subculture  composed of  fans  characterized by a feeling of sympathy and camaraderie with others who share a common interest. Fans typically are interested in even minor details of the object(s) of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a  social network  with particular practices† wikipedia  [1] Celebrity worship is the idolisation of a celebrity or a group of celebrities, and therefore goes hand in hand with fandom, as groups of individuals come together in their worship of a specific celebrities or idols. Most of the time this fascination with their idols is a harmless activity hobby or past time however sometimes it can develop into an obsessive disorder coined as Celebrity Worship Syndrome (CWS). The term CWS first appeared in an article â€Å"Do you worship celebrities?† by James Chapman 2003 in the Daily Mail. â€Å"Celebrity worship syndromeis an obsessive-addictive disorder in which a person becomes overly involved with the details of a celebritys personal life. Psychologists have indicated that though many people obsess over glamorous  film,  television,  sport  and  pop  stars, the only common factor between them is that they are all figures in the public eye. The term Celebrity Worship Syndrome is in fact a misnomer.† Wikipedia [2] Gibson in her study goes on further to explain â€Å"Much research has been conducted about who engages in celebrity worship and what drives the compulsion. Celebrity worship for purely entertainment purposes likely reflects an extraverted personality and is most likely a healthy past time for most people. This type of celebrity worship involves harmless behaviours such as reading and learning about a celebrity. Intense personal attitudes towards celebrities, however, reflect traits of neuroticism. The most extreme descriptions of celebrity worship exhibit borderline pathological behaviour and traits of psychoticism. This type of celebrity worship may involve empathy with a celebritys failures and successes, obsessions with the details of a celebritys life, and over-identification with the celebrity. Gibson (2009)[3] Psychological research done in this area by Mc Cutcheon, Lange and Houran developed a scale on which to assess the level of obsessive behaviour a fan was exhibiting known as the Celebrity Attitude Scale. Mc Cutcheon from this study suggested that people who scored lower on the scale were â€Å"involved individualistic behaviour such as watching, listening to, reading and learning about celebrities whilst the higher levels of worship are characterized by empathy, over-identification, and obsession with the celebrity. Mc Cutcheon (2002)[4] In another study by Mc Cutcheon, he developed the absorption-addiction model to try and explain cases of celebrity worship. The study found a lack of personal identity and life fulfilment in a person’s life contributed to psychological absorption into a celebrity’s life, and could then develop into more extreme and obsessive behaviour, to try and sustain this identity that they have formed in relation to someone else. Later research done in the UK done by Maltby (2003) used a larger sample of participants for his study; found that there were 3 dimensions or levels to celebrity worship. Entertainment social, Intense personal and Borderline pathological. â€Å"Entertainment social refers to a normal degree of interest in the life of a favourite celebrity. It is manifested by, for example, a desire to discuss the celebrity with friends, and agreement that learning about the celebrity through magazines or newspapers represents â€Å"having a good time.† â€Å"Intense personal† celebrity worship involves the feeling of a strong personal â€Å"connection† with a celebrity. It is manifested by, for example, a feeling that the celebrity is a faultless soul mate, about whom the individual has frequent thoughts. Finally, â€Å"borderline pathological† worship is arguably the most detrimental form. It is manifested through a variety of bizarre beliefs such as a shared secret code through which the individual can communicate with the celebrity, a belief that the celebrity would come to help the individual in times of distress. North and Sheridan (2007)[5]. There have been various reasons attached to why celebrity worship happens, mass media has been blamed as celebrity stories are bombarded constantly by the media, via TV, magazines, and the internet, and even reputable newspaper high lighting celebrity gossip as front line news. â€Å"When we are incessantly being exposed to figures through any medium, par asocial interaction can be fostered, which is the building of an imaginary relationship between audience and the figure (Keas, 2008).[6] DNA has also been cited as a reason behind celebrity worship. â€Å"Fischoff, who has academically studied the cult of celebrity, says the very need to find an idol and follow him is programmed into our DNA.†Whats in our DNA, as a social animal, is the interest in looking at alpha males and females; the ones who are important in the pack, says Mischief. We are sociologically pre-programmed to follow the leader, he says, and notes that we are biochemical sitting ducks for the Hollywood star system; even the stars themselves get caught up in the mystique.† ABC news [7]. Also with one in three relationships now starting via the web may be social fragmentation can be contributing factor as well, â€Å" In today’s individualistic world, perhaps fantasy relationships with celebrities are easier to form than the real one Harrison,† (2006).[8] Statistics done by Ramanires in 2011 found that 1/3 of the worlds population is afflicted with some form of celebrity worship and this number is growing. What are the implications of these phenomena in everyday life? Fans who are addicted or obsessed with their idol will spend most of their time, energy, and money on following their celebrity, whether on-line, via magazines, papers or in person to find out new information, meet them, or find out what they are doing, in order to have a sense of knowing their celebrity and following their lives to be apart of the celebrity life themselves. This is detrimental to their own lives because a substitute for their own lives and is not real. It is instead of concentrating on productive activities and forming real relationship dint heir own lives. Fans are also willing to spend a lot of income on fan memorabilia, CD’s, downloads, and other promotional material. Aronowitz agrees, but also says entertainment media is at least partly to bl ame for creating the monster known as the celebrity super fan. The whole Hollywood spin machine works together to create images that are impossible for any of us to live up to. They purposefully set us up to admire and even covet something we can never have†¦. when we are completely vulnerable, they sell us the image even harder from headlines that titillate us with celebrity secrets, to the books, diets, cosmetics, foods, jewellery, and clothes that promise well be closer to the ones we adore. Aronowitz.[9] . However Houran argues â€Å"that people who worship celebrity at low level tend to be happier, more outgoing and more amiable as it is a form of social bonding, stress reduction, escapism and entertainment (Harrison, 2006)[10]. In addition, social mutual support and strong companionship can be found belonging to a Fandom group. Where fans can meet new friends with same interest through conventions, the fans club meeting or Internet, feel a sense of acceptance, support a nd belonging they don’t feel anywhere else in their lives, where they have a common interest and have something in common straight away so can communicate and form relationships easily. Like most things theres a dimensional approach here; there are some people who are fascinated by celebrities’ lives, but also involved in meaningful activities and relationships in their own lives, and for these people star watching is usually a harmless diversion, says Hollander This idolisation of celebrities and wanting to be like them as role models can have both positive and negative implications. Due to the exposure of the media a celebrity’s life is completely on display, showing the negative behaviours as well as the positive ones, such as smoking, taking drugs and drinking. Prior to Marilyn Monroe, a stars life was hidden from the public. But now, instead of a glossy ideal, we see celebritys ugly messes, including their drug and alcohol abuse, which, for many who admire these people, translates into a very dangerous message, says Aronowitz.[11] A survey done by Downing () â€Å"shows that many teenage girls confessed to changing their own opinions because of the influence of a celebrity, some even admitted to smoking after viewing smoking in movies; the same may be true for drug and alcohol use. Roughly half agree that their own peers drink or smoke cigarettes because they see their idols doing it. The survey revealed that most adolescent com pletely wants to look or going as far as plastic surgery and act like famous people. Moreover, nearly 60 percent of teens said they wanted to pierce a body part or get a tattoo because a celebrity has. And 77 percent believe that when a star loses weight, they would also do the same and loss weight. Downing ()[12]. A lot of picture found in magazines and on the internet of celebrities have been air brushed and the celebrity have had tanning, make up and hair done by professional artists. Fans try and imitate their idols, even though they do not look like this naturally in real life, and the fans will go to extreme lengths to copy them. There have been links to celebrity worship and anorexia and cosmetic surgery in teenage girls. This might explain why eating disorders are prevalent amongst teenagers to date. For some people, they are willing to undergo plastic surgery in virtue of imitating their favourite celebrity’s outlook. They believe they can have a better life like the celebrity if they look like the celebrity (Hareyan, 2006).[13] However it can be argued that then celebrities can be positive role models as well and therefore celebrity worship can have positive implications. For example living a healthy lifestyle, highlighting a cause and decreasing a stigma attached to issues suc h as Brooke Shields bringing post natal depression into the spot light. Many celebrities have used their popularity and fame to motivate people or to change their behaviour to be more positive. A Taiwanese celebrity, Chen Jian Zhou launched â€Å"a project named ‘Love Life’ to promote the important values of loving life. To date, there have been more than a hundred artistes join this project to promote ‘I Love Life’† (Wang, 2010)[14]. Giles also argued â€Å"the adoration of celebrities as role models or idols has been prevalent for many years and it can be argued that it is normal and a part of identity development within childhood and even adolescence† (Giles et al 2004)[15]. However there have also been psychological implications of celebrity worship. It starts to be mentally harmful to someone when a person starts to substitute idolising their celebrity for real life and real relationship, as they can lose focus on their own lives and became obsessed with a fantasy world escaping their reality. In North study in 2007 he found that celebrity worship can be associated with depression, social dysfunction, anxiety, stress, negative and reports of illness. Maltby also stated that celebrity worshippers have a lower psychological well-being than non-worshippers. â€Å"Though low levels of celebrity worship (entertainment-social) are not associated with any clinical measures, medium levels of celebrity worship (intense-personal) are related to fantasy proneness (approximately 10% of the shared variance), while high levels of celebrity worship (borderline-pathological) share a greater association with fantasy proneness (around 14% of the shared variance) and  dissociation  (around 3% of the shared variance, though the effect size of this is small and most probably due to the large sample size) These finding suggests that as celebrity worship becomes more intense, and the individual perceives having a relationship with the celebrity, the more the individual is prone to fantasies.† Wikipedia [16] Some fans are so obsessed that it becomes dangerous to themselves and the celebrity. For example â€Å"a dozen of Michael Jackson’s fans committed suicide after his death. One of them barely survived, yet he killed himself anyway as he wanted to be with Michael† Thompson, ( 2009)†[17]. However Aronowitz argues A lot of these people who fall deeply into celebrity worship are just abnormal pathology waiting to happen. The fact that it comes out in the form of idolization of a particular celebrity is less important than recognizing the pathology was there all along. And if it was not focused on a celebrity it would be foc used on something else, but it would still be there.[18] Aronowitz Conclusion Celebrity Worship and intense Fandom although has recently been researched by Psychologist I feel more investigations are needed into the implications of this growing phenomena as the research is based on small sample sizes, and mostly done in the UK and US. As statistics state this has become a worldwide phenomenon, which is only going to increase. Also mental health issues for the more extreme cases needs examining as the implications for these can negative and even dangerous. I feel mild forms of celebrity worship and intense fandom is harmless and can even be beneficial. As long as it doesn’t take over your life and a person is still participating in their own lives and reality. http://psychology.about.com/b/2009/09/01/the-psychology-behind-celebrity-worship.htm Abanes Richard. â€Å"Celebrity Worship.† Religions of the stars: What hollywood believes and how it affects you. n.eds. Minneapolis: Bethany House. 2009. Print. Alexander, Jeffrey C. The Celebrity-Icon. Cultural Sociology 4.3 (2010): 323-336. SocINDEX with Full Text. Web. 29 Oct. 2013. Downing, Alexandrea. Calista Flockheart And Britney Spears: Celebrity Culture And Its Role In Shaping Adolescent Identity. Conference Papers American Sociological Association (2004): 1-12. SocINDEX with Full Text. Web. 30 Oct. 2013. Hollander, Paul. Michael Jackson,tghe The Celebrity Cult, And Popular Culture. Society 47.2 (2010): 147-152.SocINDEX with Full Text. Web. 29 Oct. 2013. North, Adrian C., and Lorraine P. Sheridan. Death, Attractiveness, Moral Conduct, And Attitudes To Public Figures. Omega: Journal Of Death Dying 60.4 (2009): 351-363. SocINDEX with Full Text. Web. 29 Oct. 2013. Parkins, Wendy. Oprah Winfreys Change Your Life TV And The Spiritual Everyday. Continuum: Journal Of Medi a Cultural Studies 15.2 (n.d.): 145-157. SocINDEX with Full Text. Web. 31 Oct. 2013. http://abcnews.go.com/Health/Healthday/story?id=7941766page=2 Giles, D. C. (2004). Parasocial interaction: a review of the literature and a model for future research.Media Psychology. Maltby, J., Day, L., McCutcheon, L. E., Gillett, R., Houran, J., Ashe, D. D. (2004). Personality and coping: A context for examining celebrity worship and mental health. British Journal of Psychology, 95, 411428. Maltby, J., Giles, DC., Barber, L. McCutcheon, L.E. (2005). Intense-personal celebrity worship and body image: Evidence of a link among female adolescents.British Journal of Health Psychology, 10(1), 17-32. McCutcheon et al (2002). Are parasocial relationship styles reflected in love styles? Current Research in SocialPsychology, 7, 8293 North, A. C., Hargreaves, D. J. (2007). Problem music and self-harming. Suicide and Life-Threatening Behavior ,36, 582590. Sheridan et al (2006). Celebrity Worship, addiction and criminality. Psychology, crime and law. 13 (6) 559-571. Giles, D. C. (2004). Parasocial interaction: a review of the literature and a model for future research.Media Psychology. http://psychologicalgirl.wordpress.com/2013/01/02/the-psychology-behind-celebrity-worship/ References: Maltby, J., Giles, DC., Barber, L. McCutcheon, L.E. (2005). Intense-personal celebrity worship and body image: Evidence of a link among female adolescents.British Journal of Health Psychology, 10(1), 17-32. North, A.C., Sheridan, L. Maltby, J. Gillett, R. (2007). Attributional style, self-esteem, and celebrity worship.Media Psychology, 9(2), 291-308. http://psychcentral.com/blog/archives/2008/11/23/the-psychology-of-celebrity-worship/ Jump up^Do you worship the celebs? | Mail Online. Dailymail.co.uk. Retrieved 2012-07-11. Jump up^Do you have Celebrity Worship Syndrome? | Mail Online. Dailymail.co.uk. Retrieved 2012-07-11. Jump up^The Psychology Behind Celebrity Worship. Celebrities.knoji.com. 2010-07-24. Retrieved 2012-07-11. involved individualistic behavior such as watching, listening to, reading and learning about celebrities whilst the higher levels of worship are characterized by empathy, over-identification, and obsession with the celebrity. Jump up^McCutcheon, L. E., Lange, R., Houran, J. (2002). Conceptualization and measurement of celebrity worship. British Journal of Psychology, 93, 67-87. Jump up^Maltby, J., Houran, J., Lange, R., Ashe, D., McCutcheon, L.E. (2002). Thou Shalt Worship No Other Gods Unless They Are Celebrities. Personality and Individual Differences, 32, 1157-1172. Jump up^Maltby; McCutcheon, Lowinger (06/01/2011).Brief report: celebrity worshipers and the five-factor model of personality..North American Journal of Psychology13(2): Table 1. Retrieved 29 June 2013. Jump up^Moore, JD. (2006)Confusing Love with Obsession. Hazelden Books, Center City, MO Jump up^Why People Stalk Celebrities: johndmoore.net| retrieved 12-12-17 ^Jump up to:abhttp://www.uic.edu/depts/owa/stalking_profiles.html Jump up^http://www.nydailynews.com/entertainment/gossip/celebrity-stalking-victims-gallery-1.45896?pmSlide=1.89946 Jump up^http://bjp.rcpsych.org/content/176/3/206.full Jump up^http://psychologyofstalking.wikispaces.com/Typology+of+Stalkers ^Jump up to:abchttp://www.researchgate.net/publication/10935546_A_clinical_interpretation_of_attitudes_and_behaviors_associated_with_celebrity_worship/file/d912f50d5e0f69bca6.pdf Jump up^Maltby, J., Houran, J., Ashe, D., McCutcheon, L.E. (2001). The Self-Reported Psychological Well-Being of Celebrity Worshippers. North American Journal of Psychology, 3, 441-452. Jump up^Maltby, J., Day, L., McCutcheon, L.E., Gillett, R., Houran, J., Ashe, D. (2004). Celebrity Worship using an adaptational-continuum model of personality and coping. British Journal of Psychology. 95, 411-428. Jump up^Maltby, J., Giles, D., Barber, L. McCutcheon, L.E. (2005). Intense-personal Celebrity Worship and Body Image: Evidence of a link among female adolescents. British Journal of Health Psychology, 10, 17-32. Jump up^Maltby, J., Day, L., McCutcheon, L.E., Houran, J. Ashe, D. (2006). Extreme celebrity worship, fantasy proneness and dissociation: Developing the measurement and understanding of celebrity worship within a clinical personality context. Personality and Individual Differences, 40, 273-283. http://en.wikipedia.org/wiki/Celebrity_worship_syndrome [1] Wikipedia retrieved 17/4/14 from http://en.wikipedia.org/wiki/Fandom [2] Wikipedia retrieved 17/4/14 from http://en.wikipedia.org/wiki/Celebrity_worship_syndrome [3] Gibson (2009 retrieved) 16/4/14 from http://psychology.about.com/b/2009/09/01/the-psychology-behind-celebrity-worship.htm [4] . Mc Cutcheon (2002) McCutcheon, L. E., Lange, R., Houran, J. (2002). Conceptualization and measurement of celebrity worship. British Journal of Psychology, retrieved 17/4/14 from http://en.wikipedia.org/wiki/Celebrity_worship_syndrome [5] North, A.C., Sheridan, L. Maltby, J. Gillett, R. (2007). Attributional style, self-esteem, and celebrity worship.Media Psychology, retrieved 17/4/14 from http://psychcentral.com/blog/archives/2008/11/23/the-psychology-of-celebrity-worship/ [6] Keas 2006 [7] Fischoff, Ph.D., senior editor,Journal of Media Psychology, retrieved 17/4/14 from http://abcnews.go.com/Health/Healthday/story?id=7941766page=2 [8] Harrison 2008 [9] Aronwitz [10] Hollander, M.D., retrieved 16/4/14 from [11] Aronowitz, retrieved 17/4/14 from http://www.webmd.com/balance/features/new-age-celebrity-worship?page=4 [12] Downing, Alexandrea. Calista Flockheart And Britney Spears: Celebrity Culture And Its Role In Shaping Adolescent Identity. Conference Papers American Sociological Association (2004): 1-12. SocINDEX with Full Text. Web. 30 Oct. 2013. [13] Hareyn 2006 [14] (Wang, 2010 [15] Giles, D. C. (2004). Parasocial interaction: a review of the literature and a model for future research.Media Psychology. Retrieved 16/4/14 from http://psychologicalgirl.wordpress.com/2013/01/02/the-psychology-behind-celebrity-worship/ [16] Wikipedia retrieved 16/4/14 from http://en.wikipedia.org/wiki/Celebrity_worship_syndrome [17] Thompson 2009, [18] Aronowitz retrieved 17/4/14 from http://www.webmd.com/balance/features/new-age-celebrity-worship?page=4

Anti-families on T.V. :: essays research papers

In TV’s Anti-Families: Married . . . with Malaise, Josh Ozersky talks about the repackaging of American TV families from Ozzie and Harriet into Rosanne. From the point of view that the corporate world has manipulated television viewers into watching TV he shows the exaggerations of current day dysfunctional TV families. He goes on to discuss what the effects of these shows are on family values. Ozersky mentions the idea that a boundless discontent exists in our culture and its beginnings are found with the family, â€Å"where social patterns are first internalized.† Ozersky furthers this notion by saying that boundless discontent means there are boundless needs. An understanding of the origins of these boundless needs in American culture can be understood from the context of The More Factor, by Laurence Shames. â€Å"An endlessly fertile continent whose boundaries never need be reached, a domain that could expand in perpetuity, a gigantic playing field that would never run out of room and on which the game would get forever bigger and more filled with action.† The corporate world knows this all too well as they exploit the needs of consumers and manipulate them into buying their product. In Ozersky’s words, â€Å"Given TV’s entirely corporate nature, it is unreasonable to assume that the channels are referenda.† Ozersky reminds us that many of these corporate executives are independent in the market and have not experienced a rich family life. What kind of effects on viewers do these dysfunctional families have? Ozersky points out that in mocking traditional family values on TV real families are sabotaged. He explains how this happens by saying that problems within the family are trivialized preventing any healing and only causing discontent. While TV is criticized on TV and even by us, we somehow become flattered and keep watching anyway. Why do we do this? â€Å" . . . To feel superior to TV and yet keep watching it,† as Ozersky writes. It delivers the dream of having our cake and eating it too. By criticizing TV we put ourselves above it, yet we deem it harmless and continue to watch it anyway. Ozersky says that we have no power of our own to reject this â€Å"

Ontella Picdeck Case Essay

Customer persona is a conceptual and fictive character of who could be the typical customer. Shorter, it gives us a â€Å"realistic† kind of customer (with socioprofessional situation, sex, age, etc †¦). Of course it’s possible to have several customer persona (like in the Ontela case study). A user persona is a representation of the goals and behavior of a hypothesized group of users. 2-Which segment(s) should Ontela target? We are comfortable choosing the young professional, I also consider the parent a viable segment. The young professional will definitely utilize the service in their business and will see the value to carry over use for personal photos thus increases their usage and dependency of the service (or vice versa). We think given the age group of this persona they will be quick to adapt to the new technology once they commit to using it. Once they commit to using it we believe it will be something that will be difficult for them to give up so they will be a regular customer. However, we are concerned about the number of potential customer in this persona. We wonder how many 27 year olds are like Steve when he mentions he was â€Å"the last of his friends to get up on the latest technology†. 3-Based on feature/benefit analysis, what positing statements are likely to be appropriate for each of the customers? SarahSteveRegina How much do customers in the segment want/need the product/service ?2/53.5/55/5 Most attractive ontela featureeasyUseful-easyFast-easy Most attractive benefit for the consumerSave precious momentDoing business faster from everywhere to every placeShow pictures Value to Ontela and partners Segment size This kind of people is outdated about technologies, especially in phone domain. They prefer to stay with their habits because they finally learned how to use it. If they change, the old phone has to be broke (and often, they try to find the same phone or a similar one) or it has to be really easy. Ontele promise their software is easy but we can not say the same about the support (the framework). USA : 10 millionSteve is not a user of new tech but he knows it. Today, we can assume that a young professional of 27yo has to have new tech because it’s really useful for their work (especially for estate agent) and because to have a smartphone gives entertainment. USA : 10% of 153 million = 15.3 million (actif)Regina is the typical girl of Z generation. The girl who has its own iphone, from a middle class. She is always connected thanks to internet and mobile internet. She is able to better know all new tech that can serve her easier, faster, more usefull. USA : 20 million Willingness to payWill think about the family budget before the allWill have the ability to pay easilyPocket money Note: As we can see, Sarah is not this kind of target who will go on internet to search information (because she doesn’t know really how to use it), and as she has no smartphone with appstore, it’s impossible to target her by this. About specialized magazine, she will be not interested as much. And about specialized TV/radio program, she cans be targeting but it will be a pure hazardous. So it will cost a lot if we decide to touch her, even if the product currently gives a response to her demand. Steve has knowledge in IT and is ready to change its mobile phone. So he will access to appstore, search information on internet, his colluagues already use their cellphones to send pictures. So he will be easy to touch. 4-Identify the key themes that should be emphasized in the messaging for the PicDeck service to your chosen target. Chosen target : Steve, the Young Professional After the segmentation market, Ontela Pickdeck target will be Steve, the Young Professional. The Ontela Pickdeck’s offer and the Steve’s profile are linked. For us, Steve is the best target. Steve is 27 years old, he is â€Å"cool† and a young active adult desiring to connect with friends. Steve is a â€Å"hardworker† who knows the new technology and who uses very often the new technologic communication for his work. It is a easy target to approach because he needs this type of application to simplify his lifestyle and his work. For Steve, the essential key themes should be â€Å"professional† and â€Å"easy to use†. Professional : -You can use their phones to take pictures of houses to save and send instantly to clients. -You can be linked all the time with clients and colleagues with cellphone. -â€Å"He uses email at work, but prefers the phone†. Now with our product, he will can use only the phone for his work and to be attentive to his clients everytime even on the road. Easy to use : -If your phone is lost or stolen, your pictures are safe. -Every picture you take on your camera phone is emailed to you, automatically. -Sets up on your phone in about one minute. -There is nothing to learn or remember†¦ just take photos and pic sender delivers them automatically. -Easy delivery to your email, your PC, and your Photobucket, Yahoo! Flickr, Snapfish or Google Blogger accounts. To approach better Steve, we have chosen some promotion supports. Application Store : – It is needed for us, to have an application on the Apple Store and Android to download the product and to promote more efficienly thanks to a famous site. Internet : -Ontela PicDeck’s Site -Ontela PicDeck’s Facebook (connected with people of social networks) -Technologic sites about new technologies -Blogs Specialized magazine : -Magazine Immobilier -La vie immobilià ¨re -Immoxia -Phone press, application magazine WOM : With all his colleagues and the real estate world. This type of product can change the real estate agent work. 5-What are the risks of using qualitative personas to select target customer segments? The main risk by using it is that customer personas are just a representation of a typically customer and only linked with the product or the company. It doesn’t care about the geography, sociocultural differences, etc †¦ The other problem is that qualitative personas don’t show the quantity of customer and so the real potential of a group of customer. We cannot know how much â€Å"Regina† are in the segment targeted. Shorter, the problem of using qualitative is that it’s just an assumption without quantitative evidences and no descriptives. The firm risks to target their customers only linked with their personas â€Å"There’s no quantitative evidence. The most common pitfall in persona creation occurs when someone asks, â€Å"How can you be sure all our users are like the few you talked to?† Qualitative personas are based on the idea that you can talk to a small number of users and see patterns that apply to all of your users. In other words, the risk of being wrong is higher compared to having a large sample size to back you up. If your stakeholders need quantitative evidence to buy into your process, they’ll disregard your personas as a creative but ultimately unreliable tool. Some people simply need the â€Å"proof† of hard data. And who can blame them? If you’re going to be making critical business decisions based on these personas, you better be as certain as possible of their accuracy—and be able to persuade others. Existing assumptions don’t tend to be questioned. You know your business, and you have assumptions about who the users are and what they need. When any person interviews users, he or she inevitably brings those assumptions to the research. The result: People find what they’re looking for. Subconsciously, people look for the things that backup their own assumptions, so that instead of discovering surprises, they simply validate an existing worldview. Too often, their segmentation will look exactly like their original assumptions instead of being affected by the research. It won’t always happen this way, but it’s a serious risk when doing qualitative segmentation.†

Is The Secret Sharer an appropriate title for this short story Essays

Is The Secret Sharer an appropriate title for this short story Essays Is The Secret Sharer an appropriate title for this short story Paper Is The Secret Sharer an appropriate title for this short story Paper Essay Topic: Literature In The Secret Sharer, a captain escapes his ship where he was held captive after murdering a member of the crew. He swims to another ship and admits the whole truth to the captain. Both captains have bad relationships with their crew and they empathise with each other. Legatt, who came from the other ship, is to be kept secret from the crew as his life depends on it. They have to keep quiet and whisper. An intense relationship is built up between the two of them. The captain always refers to Legatt as my other self, my double or my second self. This indicates that they belong together such as lovers. It implies that they are one person and are bound together. Legatt tells the captain immediately that he just killed a man and the captain just accepts it without question. He understands why he did it. They trust each other totally. Between them they know everything about each other, they knew each other before their eyes met. For Legatt to expose himself to a complete stranger there would have to be a bond. It is a twisted love at first sight. Another aspect of the titles secretively is brotherhood. The two captains conspire together like brothers. Whispering side by side, with our dark heads together and our backs to the door, anybody bold enough to open it stealthily would have been treated to the uncanny sight of a double captain busy talking in whispers with his other self. They both look alike and are conversing in whispers. They are even sitting the same way. Like two little twin brothers making up some plan, which will guarantee that they get into trouble. This comes before sharing a secret; this is the creation of a secret, which will only be between those two, so effectively they are sharing the secret. Legatts existence is so secret that the captain starts to doubt he even exists. He is so secret that he cannot exist. An irresistible doubt of his existence flickered through my mind. Can it be, I asked myself, that he is not visible to other eyes than mine? He begins to think that Legatt is so secret, that he is imagining him. This shows us that the relationship is so secret and fantastic, that he cannot believe it. Legatt is barely described; we know only that he has dark hair, is pale and resembles the captain. In the beginning he was glowing phosphorescently, which reminds us of ghost. So he is almost spirit like. This reflects the title in that the secrectness of his existence cannot be shared. The captain describes Legatt to be like himself, he is a mirror. The captain can understand Legatt instantly as if he were in his shoes. He shares his very soul with Legatt, which is so unreal he cant believe it. Its double secret, materialistically he cannot tell the crew and has to hide him, and spiritually because he has shared his heart with Legatt. In conclusion, The Secret Sharer is an appropriate title for this account. The title can be interpreted into different meanings all of which can be associated directly to the story. The title focuses wholly on the relationship between the captain and Legatt.

Resistance in The Bluest Eye and essays

Resistance in The Bluest Eye and essays It has been said that historically, black women have been absent from much feminist theory, both in feminist literature and black literature. (Watkins, pp165) Two writers that are working to change this HIStory, are Toni Morrison and Melissa Lucashenko. These writers are both black and are both female. They write to include the other. That is, they empower the previously marginalised black woman. We will look into how this is achieved further on in the article. In short, this article discusses how the characters of Morrisons, The Bluest Eye, and Lucashenkos Steam Pigs are marginalised and disempowered by the totalising structures of race, gender and class. It then continues to critique the ways in which the characters resist to such forces. Firstly, it must be said that although The Bluest Eye is set in America in the 1940s and is written by an American author, and Steam Pigs is placed in Australia in the late 1990s and is by an Australian author, there are many themes found within the two texts that are universal and timeless. The first being issues of race. In The Bluest Eye, Morrison identifies racism on two levels. Firstly white to black racism, but more importantly black to black racism. In the first instance Morrison uses the very few white characters in the novel, the little white child that Pauline Breedlove cares for, to establish a difference in race. The family has affectionately called Pauline Polly (Morrison pp. 127). This action has very white middle-class undertones and almost implies that her identity as a strong Afro-American woman no longer exists in their world. She is simply their housemaid, no matter how much they adore her. Another example of white to black racism is in the metaphor of the Shirley Temple cup and the chocolate wrappers with the blued-eyed white girl. While this i...

Society in the USA Essay Example | Topics and Well Written Essays - 1750 words

Society in the USA - Essay Example But in as much as I don't want to make a drastic change, I have to awaken them in the reality that I have to move. We have to move forward. The kids are growing. They will not be forever children. College is so expensive. Betty Friedan's "Feminine Mystique" has reawakened me and my feminine will for power, but also to save my family from poverty and deprivation. The woman has equal rights and responsibilities as the man. She is there to help, not to be a slave to her husband. Her diploma and the years she spent to earn it must not be a mere decoration, to be forgotten by the passing of time. She must leave a mark for herself and her family who equally needs her support and guidance. I can not forever stay idle at home and see this growing family go hungry, or depend entirely on a salesman's income. There are times I have to find ways to make ends meet, when my husband is not able to meet his quota. We have to work together, hand in hand we can fight poverty. If there are opportunities of a job for a housewife like me, I can start. I can start a small business, even if I stay at home. I have wonderful ideas inside me that can turn little things into income. My husband must not be forever a slave to his chauvinistic mind that he is superior, above every woman, or that his decision and ideas will prevail. This is America, forever free for everyone, including a woman. To mTo my daughter: be strong, finish college, and don't be just a subordinate to your husband. Being a woman does not mean staying at home after college. Responsibility at home must be shared between a husband and wife. And this must be talked about. An open dialogue, an open communication between the couple is a good beginning. Shared responsibility leads to progress in the family. Mutual understanding and goal setting are co-equal, just as the wife is co-equal with her husband. The man is the head of the family but the woman must not be left behind. His decision is also a shared decision, co-equal with hers. To my son: be a good example. Follow your father's footsteps, if you want to. But set your goals, and don't leave the woman behind. She is as human as you are. Respect her just as you respect me. Build a home, secure your family - with a woman who will not be a slave at home, but who will go with you to be strong builders of a home and nation. A nation's economy is also the responsibility of people and families. 2. Dr. Laura Schlessinger and her "New Traditionalism" Dr. Laura Schlessinger's books, ideas and philosophies simply tell us something: go back to the basics. This is what she has been telling the world in her "new traditionalism" concept of inter-personal relationships, in the home and family, caring for children and husbands. In fact, she says, "women have the power to control the quality of their lives with their men" and that is taking good care of them, and not just nag and nag them, and be "workhorses" that they are now, forgetting their role inside the home. The traditional way of caring is the husband goes to his job, while the wife stays at home, taking care of the kitchen and the children. Dr. Laura teaches a new approach by not really going back to the old times of the wife staying at home and the

Multigenre paper Essay Example | Topics and Well Written Essays - 750 words

Multigenre paper - Essay Example Power is now vested in institutions and not individuals, further, these institutions are designed in a way that allows them to manage and check the powers borne by every institution. However, the absence of a critical example in modern day does not mean such examples never existed, on the contrary, there are a myriad of such examples. One critical lesson to be learnt from the absolute power contexts is that it only leads to vicious, ruthless, and corrupt leadership. This research takes interest in the life of Al Capone; his is an example of a man born in poverty and rose to become the head of a vicious criminal gang in Chicago, actually, head of crime in Chicago (Bardsley). Through him the transformation of a man by power is manifest and the result of having greater power is obvious. Review Al Capone was a Chicago mobster, one of the most talked about gang leaders in the history of United States. However, Al Capone’s life was not entirely laden with crime; he had started off a s an honest young boy, who sought to lead a decent life like his father, who ran a barbershop. His effort to lead a balanced life was disrupted by two men Johnny Torrio and Frankie Yale (Balsamo 8). Both men were gang leaders with the only difference being their means of managing their criminal activities. Torrio was a diplomatic and a shrewd businessman who silently and wisely expanded his criminal activities (Lorrizo 24). He was the first criminal leader Al Capone worked under and had a chance to interact and learn from. The other was Yale; Yale was a brutal man who expanded his criminal reach through brute and murder. Al Capone had a chance to work under him as well. However, it was through Torrio that Al Capone honed his criminal life, as expected he had learnt from two extremes and he never shied from implementing the lessons from his mentors (Eig-WSJ). Being shrewd and brutal allowed for his fast expansion owning brothels, gambling houses and bootlegging businesses in quick su ccession (Knight 54). This built up his empire fast enough and allowed him a lot of power. Unlike his preferred mentor, Torrio, Al Capone led a more public life which meant his actions were much more publicized than Torrio’s (Capone 29). Under his leadership, following Johnny Torrio’s retirement, Al Capone became a target by rival gangs and by Chicago’s authority. This fact seemed to make him more brutal and unforgiving a characteristic of absolute power. His monster side was defined by two events; one was when he ordered the murder of his two sworn enemies in 1926 and when he masterminded St. Valentine’s Day massacre in 1929 (Capone 52). Both of these events dealt a major blow to his reputation and provided a leeway for his prosecution (Eig 321). He was duly sentenced on June 1931 and committed to 11 years in prison (Al Capone Museum). Comparison Al Capone’s turnaround from an honorable childhood to a vicious gang leader reads like a tale. However , it is a true reflection of what unchecked power would do to an individual. His rise and subsequent fall is reminiscent of Shakespeare’s Macbeth. Macbeth is a play about an army general who served diligently and led conquests for the king only to be misguided by witches and his personal ambitions and affinity for power. He ended up killing his king and together with his evil wife masterminded other deaths of probable heirs and likely opposition

Defeating Diabetes one step at a time- the Alpha Gamma Delta Essay

Defeating Diabetes one step at a time- the Alpha Gamma Delta Foundation - Essay Example According to the American Diabetes Association, nearly 23.6 million people representing 8% of population are diabetic which is increasingly becoming a cause of growing concern and hence in dire need of strong and prompt action. It is in the light of these facts that I intend to take up the cause and help make a difference to the society of which we all are a part of. The cause need to be popularized through media as well as through word of mouth, so as to cause awareness about this critical issue and touch the lives of millions of people worldwide by spreading the word. With a host of opportunities available today, especially with the growth of internet and its rising popularity among the young and the old alike, the cause could be conveniently propagated through blogs, social networking sites, video uploading sites, as well as through other forms of media such as T.V and news advertisements. In order to make a difference you need to have a vision – a vision that inspires change. They say that you need to be the change you want to see and to suffice I’d like to quote these lines: â€Å"Maybe I will never be, All the things that I’d like to be, Now is not the time to cry, Now is the time to find out why† –

Violent Video games not the cause for youth violence Essay Example for Free

Violent Video games not the cause for youth violence Essay Violent video games and television shows has been the source of entertainment for years. Violent video games made its first appearance in the early 1970’s. In 1972 Sony released a very popular game, Call of Duty. This game series, gave many people, especially youth, aspirations to join the military. In 2004 Icon Productions released of the most realistic movies in history. The movie Passion of The Christ depicted a very clear and precise way that people were treated in the older days. Many may argue these first two categories of violence were the booster seats of violence, but these violent video games and other entertainment outlets have little to do with contributing to youth violence. According to Jacob, 65% of youth today do not have the instinct to determine what is real and what not (Purdue.) Violent video games are positively used, they help kids prepare for the military, build self- esteem within themselves and gain heroic qualities, despite contrary beliefs that it generates bullying and family violence. One of the most played video game series is Call of Duty. Call of Duty, used for military purposes. Americas Military use this game to stimulate fighting skills and to prepare their troops for battle. Lieutenant Johnson argued that fighting skills derived in this game may even protect them from mental stresses of combat (Holtz) The Military has really taken a hold of gaming technology. Call of Duty also in association with Modern warfare two has become a more effective tool for the Military than all other Army advertisements combined, according to MIT researchers (Holtz.) According to Pete Singer, mental horrors will prepare our people for war and kids who play these games will be more likely to grow up and go on to take on the world and protect the world. Video games sold in the United States made twenty one billion dollars just on violent video games. It has been argued that violent video games are bloody and do not serve a purpose to youth. Violent video games bring many benefits. One happens to be increasing self-esteem. When kids play violent video games that involve having a multiplayer, they learn to work as a team and they tend to build self-esteem for themselves. They either learn how to follow and take directions or take the lead unselfishly (Purdue.) The media likes to blame violent video games for the aggression in youth. In a recent broadcast, violent video games have given youth heroic qualities. Two teenage brothers Colten and Luke were out late to purchase Grand Theft Auto V. On their way home from the store they witnessed 70 year old elderly man burning in his apartment building. They quickly ran into the building and saved the man from burning. Colten and Luke are die hard grand theft auto fans and spend countless hours on the gaming system. The two did not run into the building to beat the elderly man and take all of his possessions, they saved him from the bottom of their hearts. This goes to show that violent video games do not create aggression in youth. It creates heroism. Some causes of youth violence are because of the society within society. Bullying has led violence to another level. April 20th, 1999, the Columbine shooting at a High School located in Littleton, Colorado tool place. The two suspects were Dylan Klebold and Eric Harris. These two young men total of thirteen people and one of them was in fact an educator. A seventeen year study of seven hundred children from the ages of 16-22 had less than one hour of daily viewing of media violence, causing their involvement in aggressive acts to be at 5.7% (purdue) Dylan and Eric had little known source of violent video games and television shows. Dylan and Eric were simply fed up with what they had been dealing with for years. Both were mentally and physically bullied at their local school and simply wanted revenge, so they planned for an attack. Exactly ten years later another catastrophic event took place on April 17th, 2011 with narcotics. The Seth Tyler Jackson case included one victim and six suspects. The young adults were not playing violent games like Grand Theft Auto or Halo or watching a violent movie such as Saw. The suspects were indeed smoking and using methamphetamine, a drug, which submerges the brain under a negative delusion. These types are not to blame on media violence, because violent games are used for good purposes. Other factors are early childhood abuse. Adolescents that were raised in an abusive household have a greater risk or chance of growing up and taking on violent actions. Doctors with PhD’s often argue that media violence is the blame for aggression that is shown in children in this generation. American Psychological Association studies have proven if a child sees his mother or father that they look up to beating someone they love, they will also think that it is right to do the same thing to other people when they become an adult. Statistics show that 70% of adolescents were brought up in abusive households, causing them to have violent intentions (purdue) Parents and Doctors argue that media violence has a negative effect on youth, but media violence has a positive effect on children. The factor that has a positive effect on children is, preparing them for combat like preparing them for the Military and creating a sense of self-esteem, team work and heroic qualities.

Management Principles in the Construction Industry

Management Principles in the Construction Industry Task 1 Management Techniques (1.1, 1.2, 1.3) Define and attribute three established definitions of management Fredrick Taylor observed that workers were often working beneath their potential and he designed a four stage method to overcome this problem; Break the job into its smallest elements Select the most qualified employees to do the job and train them to do it. Monitor the employees to ensure that they follow the prescribed methods. Continue in this way, but only use the employees that perform the work well. In 1911, Taylor published principles of scientific management in which he described methods of work designed to increase productivity. Many studies were performed at the Bethlehem steel company in Pittsburgh where he examined the time and motion details of work operations. He developed better methods for performing specific tasks and trained the workers to perform them. In one experiment he increased the output of a worker loading pig iron onto a rail car. He broke the task down into its smallest operations, timing each one with a stopwatch. The task was then redesigned, reducing the number of movements as well as the effort required and the potential sources of error. Work breaks were introduced at specific intervals for a specified duration and a differential pay scale was also used to improve the production rate. The workers output rate increased from 12 to 47 tons per day! Taylor was known as the father of scientific management. Frank (1868 to 1924) and Lillian (1878-1972) Gilbreth The Gilbreths, a husband and wife team, developed ways to increase workers output. They believed that it was possible to design work methods whose durations could be estimated in advance, rather than using time studies based on observation. One of his studies related to bricklaying. He filmed all of the required movements to perform the task. This enabled him to determine the tasks that made up each stage of the process. As a result, he designed and patented special scaffolding to reduce the amount of bending and reaching. This changed an 18 stage process into a five stage process, increasing productivity by around 200%. The Gilbreths defined motion study as breaking work down into its fundamental elements, studying the elements both separately and both in relation to each other so as to minimise waste. They defined time study as a scientific analysis of methods and equipment used for a task, development of the best way of doing it and determination of the time required to perform it. Frank Gilbreth is known as the father of time and motion studies. Administrative Management Administrative management considers the running of the total organisation. Some of the major contributors are: Henri Fayol (1841 to 1925) was a French engineer. Fayol was the first to distinguish the four management functions: Planning Organising Leading Controlling Fayol was known as the father of modern management His principles of management included, division of work, authority and responsibility, discipline and order, unity of command and direction, subordination of individual interests to general goals, job security and remuneration of personnel. Max Weber (1864 to 1920) was a German sociologist and economist Weber outlined the concept of bureaucracy. He saw bureaucracy as the most logical and appropriate structure for large organisations. Bureaucracies are based on authority which comes from law, procedures, rules, etc. He believed that efficiency in bureaucracies comes from: Hierarchical structure Clearly defined and specialised job functions Use of strict and systematic rules and procedures Appointment of employees to job based and technical expertise Promotions of employees based on competence Clearly defined career paths His work is the foundation of contemporary organisation theory. Mary parker Follett (1868 to 1933) was an American lecturer and management consultant Follets concepts included: The universal goal The universal goal of organisations is an integration of individual effort into that of the whole company. The universal principle The universal principle involves reciprocal response emphasising feedback to the sender, ( the concept of two way communication). The law situation The law of the situation emphasises that there is not a single best way of doing anything, but that it all depends on the situation. Behavioural orhuman relationsManagement, which appeared in the 1920s, dealt with the human aspects of the organisations. Initially, it was a reaction to the shortcomings of the classical theories of management. Behavioural research began with the Hawthorne studies which were conducted between 1924 and 1933 at the Hawthorne plant of the western electric company in Cicero, Illinois by Elton Mayo and his colleagues. Elton Mayo (1880 to 1949) Mayo believed that work satisfaction depends more on working conditions and attitudes than on the level of remuneration. He rejected Taylorism and that work should be considered as a group activity. He proposed that workers needed recognition of their efforts and tnat a sense of belonging was more important than the physical working conditions. Mayo identified the Hawthorne effect. This is the bias that occurs when people know that they are being observed. The Hawthorne studies The Hawthorne studies included the Illumination experiments. The aim of these studies was to investigate the effect of operating conditions on productivity. Illumination experiments were carried out to establish whether better lighting conditions would lead to increased productivity. It was found that employees productivity increased whether the light were turned up or down. However, the increased productivity was found to be a result of the attention received by the group, not the working conditions. Another study found that employees do not work as fast as they can when they are being paid piece rate wages. Instead, they will perform informally to a level set by the group. The conclusion was that there was no direct cause and effect between operating conditions and productivity. Worker attitude and peer pressure was found to be more important. 1.2  Explain the principles and processes of management: forecasting The Principles and forecasting of Management Principles of Management The principles are; To command Maintain the activity among the personnel. Forecasting To be able to predict the outcomes of business behaviour or industry sector through the use of experience, qualification or with the use of statistics or other previous records. (The go to place for management) Forecasting is an effective practice use as a starting point for management planning and decision making. General types of forecasting include trend examination, regression analysis, Delphi technique, time series analysis, correlation, exponential smoothing, and input-output analysis. Daily business planning Planning is an incredibly effective way for managers to stay focused on achieving their own goals and the goals of the organization for which they represent. Organising Build up the structure, both material and human, of the undertaking. Motivating To encourage and inspire other to carry out tasks or jobs to be completed and maintain momentum or the working pace of the operatives. Controlling Seeing that everything occurs in conformity with established rule and expressed command. Coordinating Binding together, unifying and harmonizing all activity and effort. Communicating Henri Fayol published 14 principles of management these principles are: (Fayol) Division of Work. Specialization allows the individual to build up experience, and to continuously improve his skills. Thereby he can be more productive. Authority. The right to issue commands, along with which must go the balanced responsibility for its function. Discipline. Employees must obey, but this is two-sided: employees will only obey orders if management play their part by providing good leadership. Unity of Command. Each worker should have only one boss with no other conflicting lines of command. Unity of Direction. People engaged in the same kind of activities must have the same objectives in a single plan. This is essential to ensure unity and coordination in the enterprise. Unity of command does not exist without unity of direction but does not necessarily flow from it. Subordination of individual interest (to the general interest). Management must see that the goals of the firms are always paramount. Remuneration. Payment is an important motivator although by analyzing a number of possibilities, Fayol points out that there is no such thing as a perfect system. Centralization (or Decentralization). This is a matter of degree depending on the condition of the business and the quality of its personnel. Scalar chain (Line of Authority). A hierarchy is necessary for unity of direction. But lateral communication is also fundamental, as long as superiors know that such communication is taking place. Scalar chain refers to the number of levels in the hierarchy from the ultimate authority to the lowest level in the organization. It should not be over-stretched and consist of too-many levels. Order. Both material order and social order are necessary. The former minimizes lost time and useless handling of materials. The latter is achieved through organization and selection. Equity. In running a business a combination of kindliness and justice is needed. Treating employees well is important to achieve equity. Stability of Tenure of Personnel. Employees work better if job security and career progress are assured to them. An insecure tenure and a high rate of employee turnover will affect the organization adversely. Initiative. Allowing all personnel to show their initiative in some way is a source of strength for the organization. Even though it may well involve a sacrifice of personal vanity on the part of many managers. Esprit de Corps. Management must foster the morale of its employees. He further suggests that: real talent is needed to coordinate effort, encourage keenness, use each persons abilities, and reward each ones merit without arousing possible jealousies and disturbing harmonious relations. 1.3  Identify the motivational needs of individuals and groups, leadership styles and concepts of team working. Motivational Needs Organization of goals, function within addition to ideals among employees, teams and company is the generally essential part of motivation. The better the arrangement and personal union with organizational aim, the healthier the podium for incentive. Anywhere persons find it hard to support and unite with the organizational aims, and then mainly motivational ideas and actions will have a reduced level of success. Motivation is a difficult subject. It differentiates for each person. Motivational receptivity and potential in everyone differs from day to day, from situation to situation. Get the alignment and values right, and motivational methods work out better. Motivational methods of every sort will not work if some people or organisations are not aligned. People are more interested or gravitate towards something they can relate to and something they can believe in. Times have changed. People want more. Motivational and inspirational quotes, poems, posters, motivational speakers and stories, team building games and activities, all develop employee motivation for sales and business staff in all kinds of organizations. Motivational and inspirational experiences improve employees attitudes, confidence and performance. Leadership styles Charismatic Leadership Charismatic Leaders use a wide range of methods to manage their image and, if they are not naturally charismatic, may practice assiduously at developing their skills. They may engender trust through visible self-sacrifice and taking personal risks in the name of their beliefs. They will show great confidence in their followers. They are very persuasive and make very effective use of body languageas well as verbal language. Participative Leadership A Participative Leader, rather than taking autocratic decisions, seeks to involve other people in the process, possibly including subordinates, peers, superiors and other stakeholders. Often, however, as it is within the managers whim to give or deny control to his or her subordinates, most participative activity is within the immediate team. The question of how much influence others are given thus may vary on the managers preferences and beliefs, and a whole spectrum of participation is possible, as in the table below. Situational leadership The best action of the leader depends on a range of situational factors. When a decision is needed, an effective leader does not just fall into a single preferred style, such as using transactionalor transformationalmethods. In practice, as they say, things are not that simple. Factors that affect situational decisions include motivation and capability of followers. This, in turn, is affected by factors within the particular situation. The relationship between followers and the leader may be another factor that affects leader behaviour as much as it does follower behaviour. Transactional Leadership The transactional leader works through creating clear structures whereby it is clear what is required of their subordinates, and the rewards that they get for following orders. Punishments are not always mentioned, but they are also well-understood and formal systems of discipline are usually in place. The early stage of Transactional Leadership is in negotiating the contract whereby the subordinate is given a salary and other benefits, and the company (and by implication the subordinates manager) gets authority over the subordinate. When the Transactional Leader allocates work to a subordinate, they are considered to be fully responsible for it, whether or not they have the resources or capability to carry it out. When things go wrong, then the subordinate is considered to be personally at fault, and is punished for their failure (just as they are rewarded for succeeding). Transformational Leadership Transformational Leadership starts with the development of a vision, a view of the future that will excite and convert potential followers. This vision may be developed by the leader, by the senior team or may emerge from a broad series of discussions. The important factor is the leader buys into it, hook, line and sinker. The next step, which in fact never stops, is to constantly sell the vision. This takes energy and commitment, as few people will immediately buy into a radical vision, and some will join the show much more slowly than others. The Transformational Leader thus takes every opportunity and will use whatever works to convince others to climb on board the bandwagon. In order to create followers, the Transformational Leader has to be very careful in creating trust, and their personal integrity is a critical part of the package that they are selling. In effect, they are selling themselves as well as the vision. The quiet Leader The approach of quiet leaders is the antithesis of the classic charismatic(and often transformational) leaders in that they base their success not on ego and force of character but on their thoughts and actions. Although they are strongly task-focused, they are neither bullies nor unnecessarily unkind and may persuade people through rational argument and a form of benevolent Transactional Leadership. Servant Leadership It is easy to dismiss servant leadership as soft and easy, though this is not necessarily so, as individual followers may be expected to make sacrifices for the good of the whole, in the way of the servant leader. The focus on the less privileged in society shows the servant leader as serving not just their followers but also the whole of society. Servant leadership is a natural model for working in the public sector. It requires more careful interpretation in the private sector lest the needs of the shareholders and customers and the rigors of market competition are lost. Task 2 Leading by Example (2.1, 2.5, 4.3, 4.4, 4.5) 2.1  Describe in outline the main markets, activities and services provided by the construction and built environment sector. The Main Markets New build Housing The housing market is the supply and demandfor homes, normally in a particular country or county, a primary element of the housing market is the average house prices and activity in house prices. The availability of housing and the amount of housing stock fluctuates house prices sectors include the rented sector. Buy to let investment and the requirement from tenants, government intervention controls and Influences the Housing market Interest rates also influence the cost of erratic mortgages market conditions and mortgage activity, plays an important part in whether people are eligible for mortgages financial progress, incomes and unemployment rates population and geographic trends also have influences in this market place The UK Housing Market is habitually unpredictable because of a variety of factors. The UK Housing market often has influence over wider economy. E.g. when house prices are decreasing, consumer spending tends to fall because the housing market always dictates for the economy and individual homeowners, it is essential to try and predict or foresee the future movements in the housing market. Industrial Commercial Markets This industry consists of units generally occupied in the construction and development of commercial and industrial non-residential buildings. This category also consists of elements occupied in carrying out additions, alterations or renovations or general repairs or remodelling to commercial and industrial buildings or in organising or managing the construction. Establishments mainly engaged in the construction of institutional non-residential buildings such as schools hospitals and other government buildings. Infrastructure Markets The general dependable systemsof a community or countries population, including utilities, water, sewage, roads, etc. These systems are considered paramount for enabling growthin an economy. Building and developing an infrastructure often requires huge investment, but the economies of scaletend to be significant. 2.5  Define and explain the application of a mission statement, strategy, corporate planning, policy and objectives to the activities of a practice or firm A mission statement is a formal short statement of the purpose of a company or organisation. The mission statement should guide the actions of the organisation, spell out its overall goal, provide a sense of direction, and guide decision making. It provides the framework or context within which the companys strategies are formulated. Historically it is associated with Christian religious groups; indeed, for many years a missionary was assumed to be a person on a specifically religious mission. The word mission dates from 1598, originally of Jesuits sending members abroad. Corporate planning Corporate planning is the continuas process of making present risk-taking decisions systematically and with the greatest knowledge of their futurity; organising systematically the efforts needed to carry out these decisions, and measuring the results of these decisions against the expectations through organised, systematic feedback. Planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. 4.3  Describe what is meant by multi discipline non adversarial working in project teams (Lathem Report). Multi discipline means a person firm of group offering multiple disciplines in which they specialize. If a task requires more than one type of specialist/function, it requires multi-disciplined group or person. Non- adversarialmeans there is a spirit of co operation, a passive stance, the parties are willing to reach a mutually satisfying resolution to a problem. There is persuasion rather than coercion. The Lathem report The Lathem report was an influential report written by sir Michael Lathem. Commissioned by the United Kingdom Government and industry to review procurement and contractual arrangements in the construction industry. It tackled the most controversial issues facing the industry during a period of lapse in growth as a whole. The Lathem report of July 1994 was sponsored by UK Government and industry following several poorly performing projects. The inefficiencies identified pointed to the need for partnering and collaboration in the construction sector. The Lathem report 1994 `constructing the team` a joint industry government report was based on a simple concept that through teamwork the construction industry could delight its consumers. The report acted as a wake up with all the urgency of an emergency siren. This was a report that had to be listened to, the industry couldnt but help but hear the cries for reform. The industry was ineffective, adversarial, fragmented, and incapable of delivering for its customers` and lacking respect for its employees` more than just ringing alarm bells the Lathem report set the agenda for reform and gave the industry targets. From this a raft of initiatives flowed. The report led to the establishment of the construction industry board to oversee reform and subsequent initiatives were the Egan report 1998 `Rethinking construction` the construction best practice programme, The movement for innovation` and construction excellence` all designed to drive the industry forward. 4.4  Evaluate the concept of sharing best practice and benchmarking the performance of a practice/firms activities Best practice is a method or technique, method, process, activity, incentive, or reward that is believed to be more effective at delivering a particular outcome than any other technique, method, process, etc. When applied to a particular condition or circumstance. The idea is that with proper processes, check, and testing, a desired outcome can be delivered with fewer problems or unforeseen circumstances, best practice can also be defined as the most efficient and effective way of accomplishing a task , based upon repeatable procedures that have proven themselves over time for large numbers of people. A given best practice is only applicable to a particular condition or circumstance and may have to be modified or adapted for similar circumstance. In addition, a best practice can evolve to become better as improvements are discovered. Despite the need to improve on processes as the environment changes , best practice is considered by some as business buzzword used to describe the process of developing and following a standard way of doing things that multiple organisations can use for managements, policy, and software systems. As a team becomes more popular, some organisations have begun using the term best practices to refer to what are in fact merely `rules` causing a linguistic drift in which a new term such as good ideas is needed to refer to what previously would have been called `best practice`. 4.5  Explain how sustainable Construction and environmental Management/Conservation Issues impact on the organisation and operation of a project/organisation. Sustainable construction Environmental management The strategy for sustainable construction is a joint industry and government initiative intended to promote leadership and behavioural change, as well as delivering benefits to both the construction industry and the wider economy. The output of the construction industry has a major impact on our ability to maintain a sustainable economy overall and has a major impact on our environment, moreover, it is clear that we cannot meet our declared environmental targets without dramatically reducing the environmental impact of buildings and infrastructure construction, we have to change the way we design and build. The business case for sustainable construction agenda is based upon increasing profitability by using resources more efficiently, firms who offer sustainable products and ways of working are more likely to secure building contracts, by enhancing their company image and profile in the market place by addressing issues related to corporate and social responsibility, and sustainable construction. Construction companies competing in this market place must address issues such as: Design quality Energy Health and safety Materials Procurement Skills Social responsibility Surface water management Waste Water use Facilities management Task 3 Organisation (2.2, 2.3, 2.4) 2.2  Identify the roles of the different professions/disciplines within the design construction and installation team and the main cycle of work activity. Design Client, lead consultant, CDM coordinator, Cost consultant, Lead designer, Architect structural engineer, services engineer, contractor Construction Principle contractor, managing director, contracts manager, project manager , site manager, assistant site manager, foreman. Labourer. Installation teams Surveyor, setting out engineer, groundworks subcontractor, brickwork subcontractor, steel frame subcontractor, concrete slab subcontractor, floor screed subcontractor, carpentry subcontractor, mechanical and electrical subcontractor, cladding contractor roofing contractor, telecoms contractor, scaffolding contractor, dry lining subcontractor, British gas southern electric. 2.3  Produce an organisation structure that includes examples and explanations of direct line, lateral functional and staff relationships and also explain with examples, span of control chain of command centralised versus decentralised and job design. Directors Managers Managers Section heads Section heads Section heads Section heads Section heads Section heads Managers Explanations of direct line. The director Directors have many business responsibilities for ensuring the success of their company, in areas such as health and safety, employment law and tax. The contracts Manager He / she will be responsible for the successful procurement, progress and completion of several contracts at any time. Planning and Control Planning Designing a methodical process for accomplishing the goals of the organisation / preparing the organisation for the future Organising Arranging the resources to carry out the plan / the process of creating the company structure, establishing relationships and allocating resources to achieve the organisational goals. Directing Guiding, leading and supervising employees to achieve the organisational goals Controlling Verifying that actual performance matches the plan/ if it does not match the actual plan then corrective action needs to be taken. Lateral functions There are also lateral functions in the job functions and personal roles in the areas of design, planning and construction there are senior managers and operative in all areas who need to liaise and work together to achieve the goals of the organisation. 2.4  Identify project based organisation structures. Health Safety Consultant CDM Coordinator Subcontractors Employees Subcontractors Subcontractors Subcontractors Subcontractors Subcontractors Subcontractors Assistant Manager Site Manager Project Manager Section heads CDM Coordinator The CDM co-ordinator is there to advise and assist with CDM duties  on notifiable jobs. They will: advise on selecting competent designers and contractors; help identify what information will be needed by designers and contractors; co-ordinate the arrangements for health and safety during the planning  phase; ensure that HSE is notified of the project; tell if the initial construction phase plan is suitable; and prepare a health and safety file (this contains useful information  needed to enable future cleaning, maintenance and alterations to be carried out  Safely). The appointment of the CDM co-ordinator is better done soon as possible, but no later than the initial design/preparation stage. Health and Safety consultant Normally familiar with working within a construction site environment, roaming various sites to ensure that health and safety standards are being met according to statuary regulations and company and client standards. The Project Manager A project manager is often a client representative and has to determine and implement the exact needs of the client, based on knowledge of the firm they are representing. The ability to adapt to the various internal procedures of the contracting party, and to form close links with the nominated representatives, is essential in ensuring that the key issues of cost, time, quality and above all, client satisfaction, can be realized. The Site Manager He /She will be responsible for the day to day running of the site the job normally involves Producing the site layout plan Setting up the dimensional control of the works Interpreting the drawings and specifications Liaising with the architects and engineers Checking the quality of the work Ensuring a safe site environment Planning 3.1  Describe techniques used to organise the layout, resourcing and accommodation of the project The techniques used to organise the layout of the project is called a site layout plan. All construction projects of any notable size require the provision of substantial amounts of temporary facilities (TF). One of the initial tasks to be undertaken on any construction site is the construction of the temporary accommodation and associated site compound. The compound is required for safety and security whilst various types of temporary facilities are required the most common being, Office Accommodation   Ã‚  Ã‚   (Reception, General Office, Engineers Office, Project Managers Office etc.) Welfare Facilities Accommodation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Canteen, Toilets, Showers, Drying Rooms etc.) Storage Accommodation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Valuable and Hazardous Materials storage facilities) 3.2  Describe with examples, methods of work planning, monitoring and progress control u